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Yeti Is Like Tinder For Places



By Cat Zakrzewski
This article originally appeared on TechCrunch

Sometimes searching for the perfect bar or a challenging hiking trail can be like searching for a mythological creature.

Unless you’ve already found Yeti.

The new app from the makers of At the Pool aims to help you discover new things and converse with people of similar interests nearby.

Yeti looks a lot like the Tinder dating app with the topics organized into photo cards — except that on Yeti, you run into a lot fewer Myspace-style mirror selfies. Users are presented with related topics based on their location, and just like Tinder, they can swipe left to pass on a topic or swipe right to join in a conversation.

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Mobile Location-Based Marketing Presents A Golden Opportunity for Brands



By Marisa Moody

This week, Asif Khan, President of the LBMA, visited the Digital Lab to demonstrate how brands and marketers are leveraging the power of location-based marketing. In particular, Asif noted how marketers’ recent obsession with data has overlooked the fact that much of that data contains location-based information.

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By Kate Macdonald, Clemenger Group New Zealand Graduate

With 1.4 billion smartphone users worldwide spending 91% of their mobile internet time engaged in social networking activities, brands have been encouraging consumers to get involved with them on social media platforms.


(Source: digilabblog)

How to Create a Social Media Marketing Plan from Scratch


By Kevan Lee

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

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This is very interesting considering how things are over here at AG but on average it looks like Facebook is pulling in more folks. Though it can be eternally frustrating, this is more proof that an active page will help you with reaching the people you need to.


Facebook is most definitely winning the social referral battle (vs. Twitter).



quality first conversation teleprospecting resized 600

I believe one of the most challenging aspects of sales teleprospecting is the first conversation.

You have less than a minute to prove yourself as a trustworthy sales rep. You only have your phone, your research, and your CRM to back you up. You can get bogged down by administrators or frustrated by curt replies. I’ve seen firsthand how extremely difficult it can be to build trust with a prospect on a first meeting.

10 Rising Social Networks You Should Explore.